Key Benefits of Email Marketing

E-Newsletters are the most cost-effective way to build and manage customer relationships.

Razor provides your business with E-Newsletters management system and a creative studio that allows you to send e-newsletters, announcements, and other vital communications quickly, easily, and securely.

  • Build and Manage Your Lists
  • Create a list sign-up form in minutes
  • Import existing e-mail lists
  • Automatically subscribe/unsubscribe contacts as desired
  • Confirm opt-in subscribers
  • Manipulate and segment customer information based on interests, demographics, or customized questions
  • Develop an online communication strategy
  • Cleanse your databases
  • Grow your databases and acquire new contacts
  • Help with your Call to Actions and Business Growth
  • Develop & Design great looking email Templates
  • Immediate access to Online Email Marketing Tool
  • Generate revenue by leveraging existing and unused client databases.
  • Create opportunities for joint promotional campaigns to assist your  databases growth with key strategic partners
  • Keeping your clients aware of all the latest happenings.
  • Maintaining a dynamic image of your Business by communicating efficiently
  • Increase your Business market share by being proactive.
  • Will allow you to effectively communicate strategic messages to your databases
  • Effective tool to help you measure and track your email campaigns and find out what your contacts are most interested in
  • Helps you to manage and automate responses to new leads
  • Quicker and cheaper communication (up to 1100 times cheaper) to create  and send emails than direct mail distribution (only $0.0013 per unit rather than $1.50 a letter sent by traditional post)
  • Immediate tracking and instant measurable results
  • Speed of (two-way) response. Most responses are within a few hours
  • Targeting contacts according to their preferences.
  • Personalisation of your campaigns
  • The “buzz” factor – users can share the message with others at the click of a button and send to friends.
  • Niche areas of interest can be targeted
  • Consistent branding
  • Providing all necessary security to avoid spamming by giving an automated unsubscribe function stored into a centralised database to all recipients of the emails
  • Selling and up-selling to prospects and current clients.
  • Increasing the database size by asking each email recipient to send the promotional opportunity to a friend (using the unique Refer a Friend viral engine)