We help identify opportunities to drive revenues that will significantly improve your business and profitability
Discover your organization’s strengths and weaknesses, while identifying opportunities for revenue and profitability growth.
Fresheyes Hospitality Audits are Objective, Systematic, Comprehensive and Independent. Areas covered within the audits and assessments vary, but generally cover the following drivers and influencers
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STRATEGIC
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LEADERSHIP
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- Brand Strength
- Market Definition, Strategy and Plans
- Market Intelligence, Customer Understanding
- Approach to target markets
- Product competitiveness
- Pricing and Channel Strategy
- Clarity and consistency of value proposition
- Territory, Market or Segmentation structure
- Compensation structure
- Competitive Environment
- Sales Force Organizational Structure
- Financial Resources/Budgets
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- Senior Management
- Sales & Marketing Leadership
- Sales and Marketing Culture
- Level of individual engagement
- Employee Recruitment, Development and Retention
- Sales Meetings
- Compensation and Incentives
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PROCESS
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TACTICAL
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- Management, Leadership
- Knowledge Management
- Opportunity Management
- Sales Operating Procedures
- Sales Cycle Management
- Sales Methods, Practices and Procedures
- Process Improvement Mechanisms
- Sales Performance and Reporting
- Measurement
- Competitive Environment
- Sales Force Organizational Structure
- Financial Resources/Budgets
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- Sales Planning
- Prospecting Tactics
- Selling Processes and Practices
- Selling Tactics and Techniques
- Sales Pipeline Analysis
- Forecasting Effectiveness
- Sales Playbook
- Account Management
- Proposal Effectiveness
- Time and Task Management
- New Business Development
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SUPPORT
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- Technology
- CRM Systems
- Sales Automation
- Lead Generation Activities and Initiatives
- Marketing Collaterals, Sales Tools
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